When I began coaching as a service, there was an interesting pattern that started to show up. Some agents were really good at producing and just needed an adjustment in their mindset to move forward. Other agents approached the business with all the positivity of Stuart Smalley (if you weren't old enough to watch SNL in the 90"s, then you'll have to google him). These agents had the mindset, just lacked the mechanics. Basically, all will - no skill. And before you tell me that will beats skill, I agree. However I've yet to meet someone have a bag of money fall on their head because they willed it to themselves. Moving forward requires mechanics along with that mindset. Most agents were hungry for more, but they really struggled to create the alignment needed to move forward with power. There was no system to diagnose and fix the issue.
After well over 10,000 hours of one on one time, we began to see this relationship. I remember breaking out a flip chart and started to lay it all out on paper. I first noted that if ultra productive agents were aligned in their mindset, mechanics, and movement, then what did that look like? This is where the Qualified Champion (later called the MF Code) was born.
I took that model to a small group of business owners in 2019 in a 7 week process and we were amazed at the trajectory changes for those in attendance. Some went on to open Insurance agencies, others built out massive coaching programs for their mortgage team, and everyone saw a spike in their overall production.
As the follow up conversations and results started to roll in, it was obvious this is something business owners crave. The framework we were providing gave context to otherwise frustrated or burned out performers. You can look across the coaching space and find plenty of mindset programs as well as How To programs. Rarely, if ever, do those programs show how to marry them together. The Unshakeable Agent (new name for the process) gives all of that and more. It's a step by step guide for unlocking and creating an unshakeable business.
What an amazing story...
I’d love to hear from you about this. Would you say you lean more on your mindset or more on your mechanics? Is your business more frustrating or is it burning you out? Let's hear it. Hit the comments below and let me know.
I've got something cool to share with you tomorrow,
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Meet Spencer Combs
Spencer Combs has helped hundreds of entrepreneurs radically grow to the tune of over 200 million in recent sales. His ability to quickly get to the heart of an issue and give clear insight has propelled many into a life they never thought possible.